RSM251 SAMPLE TEST QUESTIONS
Note: The following is designed to give you a perception of the types of queries you will encounter in the mid-term and final tests. Since this course is trained in multiple sections above the academic season, the exams are limited and hence I cannot post whole past tests. When you go through this test, keep in mind that cases, in-class slides and content articles change from year upon year, so you could see some queries about situations and materials that we will not cover this year.
TRUE-FALSE INQUIRIES (1 level per problem; choose A: True or W: False) 1 . According to the HBR article in " Costs and the Mindset of Consumption, ” a primary reason why usage can increase customer preservation is that usage can enhance switching expense.
A. The case
2 . The definition of category management in retailing is definitely the " administration of each department as if it were an organized business unit”.
3. Zara is distinctly different from their very own competitors because they take a very long time bringing new styles towards the market.
four. A simple evaluation used to generate positioning decisions is the " product-market fit” analysis. A. True
5. The primary role for the Internet in marketing is within online retailing. A. True
6. Types of advertising effectiveness (e. g., AIDA, Hierarchy-of-effects) typically comprise of four phases – cognitive, affective, deliberative, and action. A. Accurate
RSM251 Sample Exam Queries pg. you
MULTIPLE-CHOICE QUERIES (1 level per question)
1 . To raised target the personal use part, C& C should:
A. Advertise during prime-time tv programs on countrywide network, just like FTD truly does B. Advertise on specialized magazines, such as Home and Garden C. Advertise about mainstream newspaper, such as USA Today or perhaps New York Occasions D. Recruit tradeshows just like annual Blossom and Garden Shows At the. All of the over
F. N and G
G. W, C, and D
2 . If Colgate adopted a mainstream positioning strategy, which in turn advertising channel would you suggest?
A. Prime-time television shows
M. Evening information
C. Mainstream newspapers such as Wall Street Journals
D. Specialised magazines including Senior Oral health Magazine E. All of the over
F. A, B, and C
G. A, N, and D
3. Netflix should steer clear of partnering with cable companies to enter the VOD marketplace because: A. Cable corporations may perceive Netflix because having little value conjunction with their business B. Netflix may not be capable of sustain all their competitive advantages (e. g., recommendation system) C. Netflix can reach customers who also do not shop on Internet
M. All of the above
E. A and M
F. A and C
G. M and C
4. Which of the following tools do you recommend if a company can be deciding on the positioning and targeting technique for their cool product?
A. Perceptual map
M. 3C examination
C. 4P analysis
G. All of the above
E. A and B
F. W and C
RSM251 Test Exam Queries pg. a couple of
5. The four jobs of a marketing channel will be:
A. Demand Generation, Competitive Advantage Repair, Advertising and After Sales Support
B. Competitive Advantage Maintenance, Advertising, Pricing and After Revenue Service C. Competitive Advantage Maintenance, Pricing, Demand Happiness and After Sales Service G. Demand Technology, Demand Completion, After Sales Assistance and Data / Feedback 6. Three types of revenue models are:
A. Per unit, discounted and access
B. Per unit, fragmented and access
C. Per unit, third-party and access
D. Discounted, fragmented and allocated
7. Which will of the next statements greatest summarize the main element lesson from your Kingsford Charcoal case?
A. When you are in a dying sector or shrinking product category, it is best to bum and let your manufacturer die
M. Positioning and Branding failures are responsible for Kingsford's current problems C. The technique that Kingsford should choose depends on how it defines its marketplaces and competitive set
M. The future of...
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